Are you passionate about communication, media, and building strong public images? A degree in Public Relations (PR) could be the perfect fit—and Indonesia offers a variety of high-quality universities with strong PR and communication programs. In this article, we explore the best universities for studying PR Indonesia, their strengths, and what makes them stand out in the field.
Why Study PR in Indonesia?
Indonesia is one of Southeast Asia’s fastest-growing markets for media, advertising, and digital communication. The need for skilled PR professionals is rising across industries—from tech startups to multinational corporations. Studying PR in Indonesia provides:
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Exposure to a multicultural environment
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Growing demand for communication professionals
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Affordable education compared to global standards
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Opportunities in digital and traditional PR
1. Universitas Indonesia (UI)
Location: Depok, West Java
Faculty: Communication Science, Faculty of Social and Political Sciences
UI is consistently ranked among the top universities in Southeast Asia. Its Communication Science program offers a strong concentration in Public Relations, focusing on media strategy, crisis communication, and brand management. The university emphasizes practical learning through internships and real-world projects.
Highlights:
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Strong alumni network in media and corporate sectors
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Collaborations with local and international agencies
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Regular workshops, seminars, and PR events
2. Universitas Gadjah Mada (UGM)
Location: Yogyakarta
Faculty: Communication Science, Faculty of Social and Political Sciences
UGM’s reputation for academic excellence extends to its PR and communication studies. The program includes in-depth courses on public opinion, organizational communication, and persuasive strategies.
Highlights:
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Accredited program with global recognition
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Access to national media companies for internships
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Strong research in digital communication and public trust
3. Universitas Padjadjaran (Unpad)
Location: Bandung, West Java
Faculty: Communication Science, Faculty of Communication
Unpad has a specialized PR track that focuses on corporate communication, media relations, and public image strategy. The university’s ties with industry players allow students to gain practical experience through internships and campaigns.
Highlights:
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One of the most established PR programs in Indonesia
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In-house PR lab for real-world simulation
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Excellent reputation among employers
4. Universitas Airlangga (Unair)
Location: Surabaya
Faculty: Communication, Faculty of Social and Political Sciences
Airlangga’s communication studies department is known for its dynamic approach to PR, integrating modern tools such as digital storytelling, influencer outreach, and strategic media management.
Highlights:
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Regular media training and press release writing courses
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Strong emphasis on ethics in public communication
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Located in one of Indonesia’s biggest business hubs
5. Binus University (Bina Nusantara)
Location: Jakarta
Faculty: School of Communication
A private university with a modern and international outlook, Binus offers a PR-focused curriculum integrated with digital marketing, branding, and global communication trends.
Highlights:
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Industry-linked projects and mentorship programs
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English-taught programs available
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Cutting-edge digital PR and social media courses
How to Choose the Right PR University in Indonesia
When selecting a university to study Public Relations, consider the following:
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Accreditation & reputation: Look for programs accredited by BAN-PT or international bodies.
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Industry connections: Universities with internship programs, agency partnerships, and alumni support are valuable.
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Curriculum: Choose a program that covers both traditional PR and modern digital communication.
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Location: Consider proximity to media hubs like Jakarta, Bandung, or Surabaya.
Whether you’re looking for a career in media, brand management, government affairs, or corporate communications, Indonesia’s top universities offer strong Public Relations programs to prepare you for success. From the academic rigor of UI and UGM to the modern approach of Binus, you’ll find an institution that aligns with your goals.